Comments on: My First Media Buying Experience – Part 1 http://www.nickmattern.com/my-first-media-buying-experience-part-1/ Hosting, Virtualization, and Internet Marketing Mon, 16 Aug 2010 22:41:18 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Nick http://www.nickmattern.com/my-first-media-buying-experience-part-1/comment-page-1/#comment-426 Nick Wed, 23 Dec 2009 19:37:34 +0000 http://www.nickmattern.com/?p=152#comment-426 Chris, The network I bought from, snapEmedia.com, just sucked. I learned that I should be using my own ad server, I should be billing off of MY numbers, not theirs, and I should have had a 24 hour out clause if the traffic sucked. The folks at SnapEMedia were nice enough, but they wanted $250 for a creative change and I was like WTF, how the fuck am I supposed to optimize @ $250/creative. Anywho, that's what it ended up to be. Campaign had good ROI, don't recall how much, but it made money. Chris,

The network I bought from, snapEmedia.com, just sucked. I learned that I should be using my own ad server, I should be billing off of MY numbers, not theirs, and I should have had a 24 hour out clause if the traffic sucked.

The folks at SnapEMedia were nice enough, but they wanted $250 for a creative change and I was like WTF, how the fuck am I supposed to optimize @ $250/creative.

Anywho, that’s what it ended up to be. Campaign had good ROI, don’t recall how much, but it made money.

]]> By: Chris http://www.nickmattern.com/my-first-media-buying-experience-part-1/comment-page-1/#comment-425 Chris Wed, 23 Dec 2009 19:34:46 +0000 http://www.nickmattern.com/?p=152#comment-425 Thanks for sharing, I'm actually just stepping into media buying as well, how did everything work out with that new ad you were working on? Thanks for sharing, I’m actually just stepping into media buying as well, how did everything work out with that new ad you were working on?

]]> By: Ad Hustler http://www.nickmattern.com/my-first-media-buying-experience-part-1/comment-page-1/#comment-190 Ad Hustler Sun, 19 Apr 2009 17:06:00 +0000 http://www.nickmattern.com/?p=152#comment-190 Really interesting study. I just sent you a facebook message. Really interesting study. I just sent you a facebook message.

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